England forward Ollie Watkins is so averse to the public spotlight that he no longer goes shopping, but knows his profile is only going to get bigger.

The Aston Villa striker has earned a recall to the England squad for forthcoming games against Australia and Italy after his season burst into life with four goals in two games at the end of last month.

Watkins, who was not included in Gareth Southgate’s squad for the September games, does not feel comfortable walking around his local supermarket.

But he also accepts that if he keeps banging in the goals for Villa and England, he is only going to get more attention.

“I go under the radar, maybe,” the 27-year-old admitted. “I’m not talked about enough profile-wise. But I know I have been producing on the pitch since Unai Emery came in. But I do go under the radar.

“I don’t know if it’s me being at Villa. You get some players that are just likeable and out there. I’m not really too fussed about that.

“I just like playing football. Maybe a lot of people said to me I need to push my profile. But I am happy with what I am doing on the pitch and that’s all that matters to me.

“The bigger you are, the more you are in the spotlight. It’s not that I don’t want that, it is doing my job. If I am doing my job and playing well, my profile will raise naturally.

“I remember when I moved from Brentford to Villa, I used to just go and shop in Sainsbury’s normal at Brentford.

“I came to try to do it at Villa and I couldn’t. I came home and I was fuming and I said to my missus I am never going out again, you will have to do the shop.

“Since then I don’t do the shopping, I don’t get ‘bothered’ but a lot of people want photos.

“I had my earphones in and people were like – they take two looks – is that him? When I see that people have clocked me, normally I try to avoid (them). Not because I don’t want to interact with them…once one person asks for a photo then two or three do and it’s hard to do shopping.”

Watkins believes the arrival of Villa boss Emery last year was the catalyst for kick-starting his career.

“Definitely, under (Steven) Gerrard, I know he played me all the time – I’ve played under all managers – but I wasn’t really getting the best out of my game,” he said.

“That wasn’t down to him, I had just kind of fallen into a rut, but I feel like I have gone on a different path and really focused on being a striker.

“Before I was trying to do everything, trying to cross it and get on the end of my own cross and head it. Now I am just focused, being the main man.

“He put a lot of faith in me and gave me confidence to go out and perform, just focusing on scoring goals and helping the team.

“I definitely felt like, I came from Brentford, I scored a lot of goals and in my first year I did well and then I found I hit a little bit of a rut.

“It is hard. When you are in that rut, you don’t know where you are going to end up or what is going to happen.

“I didn’t see my career anywhere else but Villa but it was hard to try and get out of the rut when it wasn’t going great for me.”