Singer and presenter Rita Ora has revealed there was a point in her career when she was losing a lot of hair, because of all the styling that had been done to it.

“I’ve been in the industry for almost a decade now, and my hair has been through it all – heat styling, colour changes, cuts, extensions, you name it,” said the 33-year-old. “And it eventually got to a point where I was like, ‘Wow, I  have hardly any hair left!'”

She revealed: “It definitely shook my confidence.”

Ora, whose work includes being a judge on TV talent shows; The Masked Singer, the X Factor and The Voice UK, and presenting America’s Next Top Model, can now add beauty brand founder to her CV.

She founded haircare line, Typebea, with Australian entrepreneur Anna Lahey, the founder of Vida Glow, and has creates a four-piece product range catering to all hair types.

“Being in the public eye, you feel like you can’t have a bad hair day,” said the Let You Love Me singer.

“It’s crazy to think that a healthy relationship with my hair didn’t exist for so long. I spent so much of my career prioritising committing to a look. I was always on to the next look, the next colour, the next haircut or hairstyle. It took my hair getting to a really bad place for me to realise I needed to start prioritising its health,” she said.

The British star, who made her breakthrough on DJ Fresh’s number one single Hot Right Now, and appeared in the Fifty Shades of Grey trilogy, has never been shy about switching up her look.

Over the years, we’ve seen her hair in waist-length waves, super curly extensions and sleek flippy bobs in a range of shades.

“I’m really loving my hair short right now! It’s great to feel this kind of confidence embracing my natural hair, and Typebea has played a huge part in that,” said Ora, who married New Zealand filmmaker and actor Taika Waititi in 2022.

“When my hair is feeling healthy and great, I feel sexy and confident. I can walk outside with no make-up on and feel like I’m ready to conquer anything.”

Inspired by how she has redefined her relationship with her hair, Ora and Lahey have spent the last three years developing sulphate and paraben-free haircare products powered by baicapil, including an overnight boosting peptide, strength and length shampoo and conditioner, and hydra-gloss treatment, to encourage hair growth and health.

“Typebea’s point of difference is that the range focuses on promoting hair growth, no matter your hair type,” said Lahey.

“So that means straight, coily, curly, wavy, thin, thick, hair with extensions or colour-treated hair. It’s an inclusive range that works to stimulate hair growth, in hair that is thinning, slow growing, damaged or just in people who want longer, stronger healthier hair.

At the product launch in London, the pop star wore elegant opera gloves, which have become a red carpet mainstay, alongside a nude strapless bustier with a sweetheart neckline, floor-length brown flared trousers, and a matching belt.

“The range has been developed to promote hair growth and reduce excess hair shedding. All of our formulation research led us to baicapil, and the impressive clinical research behind this ingredient,” said Lahey.

“Baicapil is an ingredient complex that is clinically studied to stimulate hair growth, increase hair density, and reduce hair loss by 60%. Impressively, in clinical studies, the ingredient was shown to increase the number of new hairs on average by 12,500 to 38,000.”