The BBC are reportedly planning to steal Phillip Schofield away from ITV.

The 58-year-old, who has presented hit show This Morning for 18 years, will come to the end of his current contract next year.

And according to The Sun, the BBC are hopeful they can lure Schofield away from ITV after three decades with the organisation.

A source said: "Phil’s a telly legend. He has thousands of loyal fans who follow his every move.

"He’s become a prime target for the BBC who think he would be the perfect face for a number of new shows.

“His contract with ITV ends in 2021 so the BBC want to start a conversation.”

Schofield does have links with the BBC as it is where his career began as a teenager back in the late 70s.

He was a tea boy as a 17-year-old before getting his big break by moving to New Zealand in the early 80s.

His first presenting job was on a show called Shazam! which he began in 1982 alongside New Zealand radio.

Schofield eventually returned to Britain in 1985 and began on UK TV as a children’s presenter.

He then moved on to more adult shows in the 90s with the likes of Schofield's Quest, Schofield's TV Gold and Ten Ball, before landing the This Morning job in 2002.